Through Sport BC and its members, ProMOTION Plus strives to ensure gender equity is a standard throughout the provincial sport sector and to ensure girls and women have equal opportunities in physical activity and sport.  For the past 20 years, ProMOTION Plus has worked to help all girls and women in BC have access to a complete range of opportunities, choices, and resources that lead to positive experiences in physical activity and competitive and recreational sport as participants and leaders.