With only 169 days until the Opening Ceremony, the Prince George 2022 BC Summer Games Society unveils its official brand for the Games. The brand story, visual identity, and promotional video were all completed by local volunteers. 

The Prince George 2022 BC Summer Games brand is an illustration of northern spirit, with colours reflective of the northern summer sunset.

The tagline, Spirit Lives Here – Njan tsen ghuna, speaks to the host with its warm and genuine hospitality, to the volunteers with their smiles and support, to the athletes with their grit and potential, and in the community with its cheers and belief. It’s in the Games! 

Spirit Lives Here – Njan tsen ghuna! You can feel it immediately: in the air, in your heart. It’s lived here long before us. It lives in the surrounding forests and unceded traditional territory of the Lheidli T’enneh. It lives in the hearts of athletes, hosts, coaches, and volunteers. It lives in the legacy of the Games. And it will live here long after we’re gone.

It is the that feeling of instant community. It’s the smiles, the high fives, and winning woohoo. It’s welcoming. It’s confident. It’s infectious. Spirit Lives Here – Njan tsen ghuna!

See the complete Style Guide here.

See the Games video here.

Prince George will host the 2022 BC Summer Games July 21-24 in venues throughout the community and surrounding area. Keep an eye on the website for details as they are finalized. As many as 3,000 volunteers will be needed to support the Games - sign up now at bcsummergames.ca!